Marketing4IT 2017 – Employer Branding & Product Marketing
Loopaa, Your Dedicated Marketing Agency, is proud to announce the launch of the second edition of MK 4 IT (Marketing for IT), the only marketing conference dedicated to the IT companies from Romania.
This event will be held on the 23rd of February 2017 at Impact Hub Cluj-Napoca and will be centered on “Employer Branding & Product Marketing: Arts You Can Master”. Those of you who decide to attend it will find straight from the Romanian and international marketing and HR leaders...
11 easy ways to make social media your new inbound BFF
It doesn’t matter how marvellous your deeds are if no one knows about them. This saying is definitely true when we’re talking about inbound campaigns. You can develop the most amazing strategy ever, but if you don’t promote it right it will die before its time. Luckily, Social Media can help you with the content distribution and leads’ generation.
Nowadays, platforms such as Facebook, Twitter, Instagram or Snapchat aren’t just what teens use to socialise on the web, as some might...
What branding is and what it’s made of
There is an almost infinite number of companies on the market, each of them fighting for supremacy. It’s like a lion’s den out there, every one of them trying to rip the others apart and get to that intoxicatingly sweet, fresh, delicious prey named success. How do they differentiate from each other? How do they manage to out-best their opponents? Through branding.
So, what is branding?
You might already have an idea about what branding, but let’s see what the experts say....
Why eCommerce is the coolest part of digital marketing
Online shopping has a lot of advantages and benefits for buyers, with more and more customers preferring to surf on the internet in the middle of the night rather than to adjust to the program of a store. On the world wide web they can connect easier to a brand.
E-commerce goes back to the 1990s, when eBay and Amazon revolutionised the industry of online business. Since then the industry has grown to a trillion dollar market. A research did by eMarketer.com reveals that in a few years, until...
6 marketing trends on stage at Webstock 2016
When trying to figure out what the best people in digital marketing in Romania are working on, there is hardly a better place to go to than Webstock. The entire conference is a big opportunity to meet marketing professionals and to get inspired by their work and experiences.
So, I’ve compiled a list of the main 6 marketing tips we learned about at the conference:
1. Storytelling continues to drive the conversation.
They might not have an important marketing background, but Webstock...
Will you meet Magento in Cluj this month?
If you are in eCommerce business, then you surely know what we are referring to when we say "Magento".
At the end of this month, you can join hundred of participants at Meet Magento Romania, third edition. The event will take place on the 28th and 29th of October, at Grand Hotel Napoca in Cluj.
On the stage you will find speakers from Banca Transilvania, Microsoft, Google, Evozon, Bluegento that will be presenting useful informations for the participants interested about the eCommerce...