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Content Marketing or How to Sell Without Selling

Content marketing or how to sell without selling

TV Ads. Facebook Ads. Printed Ads. Billboards. Radio Ads. Youtube Ads. Ads ADS ADS everywhere. People are fed up. They simply can’t stand seeing, reading or hearing another ad. So, what can marketers do in order to sell their products or services in a way that doesn’t scream “Run while you still can! It’s an Ad!”? They can turn to content marketing, a way of selling without actually selling.  Sounds paradoxical? Well, it makes more sense than you might think. Content marketing is...
Content Marketing

How content marketing really works – explained simply

Content Marketing may sound like a buzz phrase to you. Maybe you feel it doesn’t really mean something. Let me prove you’re wrong...with arguments, of course. Content Marketing is important to Online Marketing, just like radio shows and music are for radio advertising... even much more. Put it simply, content marketing is about using content in order to market a business, a product/service, a brand or a person. The most important thing to remember is that Content Marketing gives you...
Header EXPO IC

Expo Inter Cars – a success story

I'll cut the chase for you... We love this event... truly, madly and deeply! This year's edition was the third one in a row for Loopaa as the partner agency... For myself, it's the 6th one. Yeap, I've been there from the very beginning and now, it has attracted over 6.000 professional visitors from all over Romania. (garages, shops and auto retailers) You wonder what is Expo Inter Cars? It’s the first event dedicated to the auto aftermarket industry from Romania, an annual exhibition...
Automotive Aftermarket News Cover

New Loopaa Project – Automotive Aftermarket News

Automotive Aftermarket News on automotive-am.com Hello drivers! Hello suppliers! We decided this year to start our own project as a source of information for car owners and car drivers in Romania. We do have a consistent background in B2B automotive aftermarket industry since 2004. We started this project for several reasons, but the main reason was the lack of information about automotive aftermarket brands to end users. In the same time, the available communication channels for Romanian...
Market Research blogpost header

The key to a successful marketing campaign: 80% research, 20% hard work

Oftentimes, we, as marketers, are eager to jump right into the creative process, tempted to simply skim over or even skip one of the most basic and essential steps of every campaign: the holy research. However, that would be a deadly sin: thorough research is crucial to developing any successful marketing plan. Here, at Loopaa, we know just how much a meticulously done analysis can help us in crafting the best fitting strategy for each project. Therefore, after the initial briefing, in which...
How to use Linkedin for Business

The ultimate marketing checklist: how to use LinkedIn for business

When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is now the fastest growing professional Social Network in the world. According to Hootsuite, one in three professionals has a LinkedIn account and 49% of the key decision makers use it for business purposes. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore! Here are 5 reasons why you should incorporate this...
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