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Marketing4IT 2017 – Employer Branding & Product Marketing

Marketing 4 IT 2017

Loopaa, Your Dedicated Marketing Agency, is proud to announce the launch of the second edition of  MK 4 IT (Marketing for IT), the only marketing conference dedicated to the IT companies from Romania.

This event will be held on the 23rd of February 2017 at Impact Hub Cluj-Napoca and will be centered on “Employer Branding & Product Marketing: Arts You Can Master”. Those of you who decide to attend it will find straight from the Romanian and international marketing and HR leaders which are the most innovative trends, techniques and tools that can be used in order to promote IT brands and products. 

These info will be delivered by a number of experienced professionals in the fields of employer branding and product marketing. Among them are Antonia Onaca, the founder of Engager, Sorina Bradea, the RoMarketing co-founder, Anca Bundaru, Senior Product Marketing Manager Bitdefender, Dan Ionuț Tănăsescu, Digital Marketing Manager – East Europe, Russia & CIS Ubisoft, Marius Pop, Marketing & Product Manager Talent Bestjobs, and Laura Chiculiță, Chief Marketing Officer eJobs România.

A new series of speakers are to be announced in the following weeks, including some guest-speakers on employer branding.

The conference will include two panels, one focused on the challenges and the oportunities offered by employer branding, and the other on the best product marketing strategies. There will also be a keynote speech focused on the ways through which a company can attract and retain their highest performing employees.

The second edition of MK 4IT brings a new section, of workshops, during which the participants will be able to put to work, under the speakers’ supervision, the freshly-received information.

The Early Bird access tickets cost 59 euro + VAT (until the 31st fo January 2017) and 79 euro + VAT after that. They can be purchased from the event’s website,

So, if you are a marketing or an HR specialist working in the IT industry willing to learn more about product marketing and employer branding, we can’t wait to see you there!

For more details about the MK 4 IT conference, visit our dedicated landing page:

Event sponsors:
Garmin, Human Direct

Event partners:
Clujlife, IAA YP Cluj, JCI Cluj,, Inside Cluj, Cluju, PR wave, Techsylvania,, MeetMagento, Azimut Happy Employees

Official bloggers:
Bogdan Anghelina,  Calin Biris

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