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Cluj-Napoca | Romania
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Cheers 2014! Welcome 2015.

new year marketing

As the end of 2014 approaches, I look back and wonder: could 2015 be crazier? In its second year of existence, Loopaa grew stronger due to some exciting projects and challenges. From organizing huge events to learning new markets and industries… yeap, we had it all. Could say that it’s a natural course, but for me, 2014 had a special meaning: I’ve teamed up with 3 awesome partners and friends with whom I managed to bring Loopaa to a whole new level. I really feel blessed working with a great… and crazy team as Loopaa. But let’s take a quick peek at what 2014 really meant:

In January and February 2014, we’ve managed to sign up partnerships with some major regional clients from the Software and FMCG industry. That was a good start but we were cooking something else… 🙂

March was the turning point of the year. I’ve proudly announced a new management team of Loopaa. It was like a new era had begun and it was full of promises and hopes.

Next month, in April, we’ve revealed the most beloved Cluj brands. It was a great team effort but it payed off because it was the first ever market research of this kind. And most of all, we were damn proud of it!

In May, we’ve begun working on a different kind of project. A project that promotes the act of reading: Cartile Pe Fata. From logo design to some great print concepts, we’ve had a blast working on a project with such a cause.

June? Well, you couldn’t reach me for 2 weeks neither on phone or email… I know, it was crazy! We’ve organized EXPO Inter Cars 2014, the most important event of the Automotive Aftermarket industry. And it turned out to be the most successful edition so far: it gathered over 4000 auto professionals and international auto spare parts and garage equipments producers.

The following 2 months (July and August) were really good for us. (including the “holiday summer” part 😀 ) An international client from the Software industry challenged us to bring some creative ideas regarding an internal communication project. And we did it. The project had some great results and other exciting projects came along.

The autumn season is always full of business events. In September we were official media partners at “Meet Magento Romania“, in October we’ve initiated with BT Club a series of marketing trainings (Facebook advertising and later in DecemberMarketing Strategy) and in November, we’ve proudly supported Marketing Tribe 2.0, during which we’ve launched the first comic book for Marketing and Business.


All in all, it’s been an awesome and “anti-boring” year. And it seems that 2015 really could be the craziest year ever! But we welcome it and promise that we’ll do our best: we’ll stand besides our clients, we’ll honour our partners, we’ll cry, we’ll laugh… we’ll stay awake at nights to get results that will help your business.

At the end, I wanna thank my team (love you guys!) and all of our clients, that put their faith in us and appreciated our work.

Cheers and have a Happy New Year!


Yours dedicated,

Victor Gavronschi


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