At the Marketing 4 IT Conference, Tudor Galos addressed an intriguing issue – he said there’s no such thing as digital marketing, there is just marketing, which has digital components.
What does this mean for the marketers? Well, nothing changes. The mission of marketers is to understand the marketplace, define the segments to target and the right messages to communicate, in order to achieve their objectives. The fact that those happen to be digital is only part of the execution.
Even the offline campaigns have a digital aspect. Check out this short video from the conference to see Tudor’s example.
PepsiCo exec Brad Jakeman is on the same page; he called digital marketing the “most ridiculous term I’ve ever heard” during his presentation at the “Masters of Marketing” conference. He claims “there is no such thing as digital marketing. There is marketing — most of which happens to be digital.“
What’s your take on this matter?