Marketing Strategy

What a marketer does is fight in the battle of the marketplace. The battlefield is the consumer mind. Time to conquer by positioning and differentiation. Competitors won’t stand a chance… not even a small one. Read more…
Branding & Concepts

A brand is a signature on an implied contract between a product and a consumer. Treat your brand with proper ‘penmanship’ and it will reward you with growth, memorability and loyalty, even love… sometimes. Read more…
Online Marketing

The world wide web is a really big place. And your website is one piece of Internet real estate. You can choose to make it grandiose, like a palace. Or maybe a fortress. With fire-breathing dragons and unicorn-riding robots from another dimension. Read more…
PR & Events

Back in the Dark Ages of public relations, you only needed to create a message and then deliver it to your audience as best you could. In today’s PR we need to genuinely connect to the public, to start a sincere relationship and nourish it throughout time. Read more…