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Monthly Archive for: ‘September, 2018’

Sep/18170 LIKES
Performance Marketing

Let’s talk about Performance Marketing in eCommerce at ClujHub

Posted by: Loopaa Comments: 0
The beauty of eCommerce is that all the marketing actions can be measured and improved daily, or at least weekly. But who does that? Isn't too much hustle? Is Performance Marketing just a myth, or it's something that can be done fast and easy? We met entrepreneurs that started an online shop to test the market and see how things will evolve. They didn't have technical skills, or online marketing experience, but that didn't stop them to sell online. That is the entrepreneurial way and...
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  • The ultimate marketing checklist: how to use LinkedIn for business

    When starting an eCommerce business, you need to make sure that the total cost of ownership must not drain out all your earnings and profits in the future.

  • How can a marketing agency help an ecommerce business?

    Thank you so much. You may have the knowledge but implementation can be so blurry some times. great read.

  • What No One Tells You about Marketing Automation

    Thanks for posting. I'll not agree that marketing automation has to be expensive. Right now there's quite a lot of tools, like GetResponse, active campaign or mailchimp, that make marketing automation quite affordable for smaller companies. It's pretty much all about testing the tools and see what fits your business and strategy.

  • PR agency vs. Marketing agency from an online perspective

    Thanks for the answer! That sounds good, even if it is not strictly about Facebook status updates. However, the lack of metrics makes me think that the customers coming directly from Facebook organic post are rather the exception than the rule, i.e. the orders are insignifiant compared to the total orders generated by online marketing and as such, the role of the Facebook website is still PR (maybe not 100%, but 99.98% :) ). I would love to be confuted on this point.

  • PR agency vs. Marketing agency from an online perspective

    One of our eCommerce clients has monthly customers coming directly from Facebook organic posts. Also, the Facebook ads have very good results in terms of sales. For our B2B clients, Facebook is a channel that assists the sales... even if there are not direct sales.

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