Let’s talk about Performance Marketing in eCommerce at ClujHub
The beauty of eCommerce is that all the marketing actions can be measured and improved daily, or at least weekly. But who does that? Isn't too much hustle? Is Performance Marketing just a myth, or it's something that can be done fast and easy? We met entrepreneurs that started an online shop to test the market and see how things will evolve. They didn't have technical skills, or online marketing experience, but that didn't stop them to sell online. That is the entrepreneurial way and...
We are recruiting a business partner
Citeşte articolul în limba română If you are a manager, entrepreneur and/or senior marketer, you should read this article and evaluate the opportunity for your business. Many of you (87% actually) declare that you are not confident in your ability to correlate sales forecast with your marketing programs. 20% of you are not measuring at all the results of your marketing actions while 45% of you are measuring a single attribute. Here is the opportunity. Loopaa Marcom...
Google Analytics has never been this Sexy
Online marketing is to an extent the opposite of your grandpa’s political views. It changes regularly. A digital marketer who takes a few months off work might strikingly resemble the characters from the classic French series “Les visiteurs” in which a medieval nobleman, played by Jean Reno, and his squire accidentally time travel to the contemporary period. However, along with the rapid changes in the field are the virgin areas of those tools you already know about but with which...
Top 5 predictions for Digital Marketing trends in 2018
There are many articles about digital trends each year and we (usually) follow many of them to see how things roll out. What we have noticed is that the trends happen slower than experts estimate. For example, everyone is talking about AI (Artificial Intelligence) / AR (Augmented Reality) / VR (Virtual Reality) and voice search as big trends, but we are expecting their time to come only in the following years. The expertise in these fields is not that accessible and wide spread so that early...
How can a marketing agency help an ecommerce business?
It is easy to think that anybody can do ecommerce, but, to be competitive, you need more than just courage and money. No matter at what stage of business development an ecommerce shop is, there are always some things that our marketing agency can help with. We will go through the most important aspects a marketing director or an entrepreneur should consider outsourcing when running an ecommerce business.
Before starting the business, a marketing agency should help an online shop with the...
Bring Your E-Commerce Website to the Next Level
What is great marketing in the e-commerce world without efficient planning and a great web platform? Making online sales has become, in recent years, as simple as saying “1, 2 … sales”. Loopaa is here to make a great plan for your business, but for the sales part you need an efficient e-commerce platform. That’s why we decided to establish a partnership with Blugento. So, how can Loopaa and Blugento help you? Truth be told, they had us at “platform for growth”. Blugento...
What No One Tells You about Marketing Automation
Marketing automation is one of the most talked about technology trends in the digital marketing field. And it’s worth the talk. Why? Let’s find out! Marketing automation (the tool and the strategy) is, indeed, a highly valuable instrument for marketing departments. It simplifies the lead nurturing process, provides real-time data of your campaigns and helps you automate the most time-consuming processes. As good as it sounds, this is not a plug and place solution. It’s not something...
Online Marketing trends from 2016 you should consider in 2017
In 2016 we saw some interesting trends that got the consumers to feel like they were the stars of a reality show, 24/7, on their mobile phones and laptops. Here are 7 of the most important trends we observed during this year.
1. Video is king
This year, video was king on Facebook. We can see our newsfeeds flooded by videos everyday. This trend started last year and in 2016 the LIVE feature got everyone hyped, making them produce more videos. Even though YouTube has the Live feature since...
11 easy ways to make social media your new inbound BFF
It doesn’t matter how marvellous your deeds are if no one knows about them. This saying is definitely true when we’re talking about inbound campaigns. You can develop the most amazing strategy ever, but if you don’t promote it right it will die before its time. Luckily, Social Media can help you with the content distribution and leads’ generation. Nowadays, platforms such as Facebook, Twitter, Instagram or Snapchat aren’t just what teens use to socialise on the web, as some might...
Why eCommerce is the coolest part of digital marketing
Online shopping has a lot of advantages and benefits for buyers, with more and more customers preferring to surf on the internet in the middle of the night rather than to adjust to the program of a store. On the world wide web they can connect easier to a brand. E-commerce goes back to the 1990s, when eBay and Amazon revolutionised the industry of online business. Since then the industry has grown to a trillion dollar market. A research did by eMarketer.com reveals that in a few years, until...