Let’s talk about Performance Marketing in eCommerce at ClujHub
The beauty of eCommerce is that all the marketing actions can be measured and improved daily, or at least weekly. But who does that? Isn't too much hustle? Is Performance Marketing just a myth, or it's something that can be done fast and easy?
We met entrepreneurs that started an online shop to test the market and see how things will evolve. They didn't have technical skills, or online marketing experience, but that didn't stop them to sell online. That is the entrepreneurial way and...
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If you are a manager, entrepreneur and/or senior marketer, you should read this article and evaluate the opportunity for your business. Many of you (87% actually) declare that you are not confident in your ability to correlate sales forecast with your marketing programs. 20% of you are not measuring at all the results of your marketing actions while 45% of you are measuring a single attribute.
Here is the opportunity. Loopaa Marcom...
Google Analytics has never been this Sexy
Online marketing is to an extent the opposite of your grandpa’s political views. It changes regularly. A digital marketer who takes a few months off work might strikingly resemble the characters from the classic French series “Les visiteurs” in which a medieval nobleman, played by Jean Reno, and his squire accidentally time travel to the contemporary period. However, along with the rapid changes in the field are the virgin areas of those tools you already know about but with which...
Top 5 predictions for Digital Marketing trends in 2018
There are many articles about digital trends each year and we (usually) follow many of them to see how things roll out. What we have noticed is that the trends happen slower than experts estimate. For example, everyone is talking about AI (Artificial Intelligence) / AR (Augmented Reality) / VR (Virtual Reality) and voice search as big trends, but we are expecting their time to come only in the following years. The expertise in these fields is not that accessible and wide spread so that early...
How can a marketing agency help an ecommerce business?
It is easy to think that anybody can do ecommerce, but, to be competitive, you need more than just courage and money. No matter at what stage of business development an ecommerce shop is, there are always some things that our marketing agency can help with. We will go through the most important aspects a marketing director or an entrepreneur should consider outsourcing when running an ecommerce business.
Before starting the business, a marketing agency should help an online shop with the...
Bring Your E-Commerce Website to the Next Level
What is great marketing in the e-commerce world without efficient planning and a great web platform? Making online sales has become, in recent years, as simple as saying “1, 2 … sales”. Loopaa is here to make a great plan for your business, but for the sales part you need an efficient e-commerce platform. That’s why we decided to establish a partnership with Blugento.
So, how can Loopaa and Blugento help you?
Truth be told, they had us at “platform for growth”. Blugento...