Face to face with the creative team – insights on the development of a brand manual
The creative Loopies, the ones that usually hide their pretty faces behind huge desktops, decided to step out of their protective environment. On Thursday, 24th of November, some of them gathered all their will and went to get acquainted with the students of the College of Political, Administrative and Communication Sciences. Thrilled to meet the future designers, but a bit anxious about the encounter with so many knowledge seekers, three members of the creative department stepped on stage...
Campaign to the MAX: DENSO’s Roadshow
This year, during October, something really cool happened... More than 1000 garages throughout Romania were visited, as part of a national Roadshow, organized by DENSO. And Loopaa was the one that made it possible. Yes, we're proud of it because there was no such campaign organized in Romania till now, in the Automotive Aftermarket field. Leaving aside all the sleepless nights, all the unexpected "suprises" and the anxiousness of the unknown. Bottom line, we've done it and the results are...
To Brand or not to Brand. How Can Branding Make or Break a Company
Unless you live on Mars or in another galaxy, there’s no way you haven’t heard of branding. After all, it’s a centuries old practice (‘though used in a completely different context). Small start-ups tend to neglect its importance, but all the big players on the market know just how much of a difference it can make. Let’s not forget that companies like Coca-Cola, Apple or Google are known all over the world due to their strong branding strategies.
Why should you invest in...
Marketing4IT 2017 – Employer Branding & Product Marketing
Loopaa, Your Dedicated Marketing Agency, is proud to announce the launch of the second edition of MK 4 IT (Marketing for IT), the only marketing conference dedicated to the IT companies from Romania. This event will be held on the 23rd of February 2017 at Impact Hub Cluj-Napoca and will be centered on “Employer Branding & Product Marketing: Arts You Can Master”. Those of you who decide to attend it will find straight from the Romanian and international marketing and HR leaders...
11 easy ways to make social media your new inbound BFF
It doesn’t matter how marvellous your deeds are if no one knows about them. This saying is definitely true when we’re talking about inbound campaigns. You can develop the most amazing strategy ever, but if you don’t promote it right it will die before its time. Luckily, Social Media can help you with the content distribution and leads’ generation. Nowadays, platforms such as Facebook, Twitter, Instagram or Snapchat aren’t just what teens use to socialise on the web, as some might...
What branding is and what it’s made of
There is an almost infinite number of companies on the market, each of them fighting for supremacy. It’s like a lion’s den out there, every one of them trying to rip the others apart and get to that intoxicatingly sweet, fresh, delicious prey named success. How do they differentiate from each other? How do they manage to out-best their opponents? Through branding. So, what is branding? You might already have an idea about what branding, but let’s see what the experts say....
Why eCommerce is the coolest part of digital marketing
Online shopping has a lot of advantages and benefits for buyers, with more and more customers preferring to surf on the internet in the middle of the night rather than to adjust to the program of a store. On the world wide web they can connect easier to a brand. E-commerce goes back to the 1990s, when eBay and Amazon revolutionised the industry of online business. Since then the industry has grown to a trillion dollar market. A research did by eMarketer.com reveals that in a few years, until...