How to make people love your brand?
We often find ourselves in the middle of a misconception that if the price is high the brand must be premium. And while a premium brand means a high price it also means something that everyone is longing for but not everyone can afford. Which means you will have a niche audience and probably decades of work to do. If you are not up for that we have an alternative solution: create a lovemark brand.
The 2 horses business strategy
This article focuses on the importance of teamwork in defining or redefining your business strategy for the next years.There shouldn’t
Employer branding marketing strategy for the win! – How does marketing strategy work for IT companies?
Strategy. Marketing Strategy. That thin line between doing something great and knowing why and how you will do it, as
The marketing budget, what a headache
Is the marketing budget a headache, or not? At least it shouldn’t be a headache as long as you correlate
What No One Tells You about Marketing Automation
Marketing automation is one of the most talked about technology trends in the digital marketing field. And it’s worth the
What branding is and what it’s made of
There is an almost infinite number of companies on the market, each of them fighting for supremacy. It’s like a
Content marketing or how to sell without selling
TV Ads. Facebook Ads. Printed Ads. Billboards. Radio Ads. Youtube Ads. Ads ADS ADS everywhere. People are fed up. They
The key to a successful marketing campaign: 80% research, 20% hard work
Oftentimes, we, as marketers, are eager to jump right into the creative process, tempted to simply skim over or even
The ultimate marketing checklist: how to use LinkedIn for business
When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is
Do you want to grow your business in 2016? Take these Marketing Challenges
Hey, did you write down all your New Year resolutions? I am sure you did! But did you also write