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Category Archive for: ‘Strategy & research’

lovebrands

How to make people love your brand?

We often find ourselves in the middle of a misconception that if the price is high the brand must be premium. And while a premium brand means a high price it also means something that everyone is longing for but not everyone can afford. Which means you will have a niche audience and probably decades of work to do.  If you are not up for that we have an alternative solution: create a lovemark brand.
business strategy

The 2 horses business strategy

This article focuses on the importance of teamwork in defining or redefining your business strategy for the next years. There shouldn’t be a significant difference between a Business Strategy and a Marketing Strategy for 2019. The naming is irrelevant, yet the content is vital for the development of your company. For this reason, we have invented a new concept which explains precisely how the ideal business/marketing strategy should be like. We call it: the “2 Horses Business...
rebranding IT company

Employer branding marketing strategy for the win! – How does marketing strategy work for IT companies?

Strategy. Marketing Strategy. That thin line between doing something great and knowing why and how you will do it, as opposite to leaving things to chance and hope for the best. Have you ever found yourself in this situation? If so, this article will, hopefully, make you understand the whys, wheres and hows of marketing strategy.   If you are a CEO or HR/ Marketing person in an IT company, you have, most probably asked yourself more than once: how can I promote a healthy...
Marketing Budget

The marketing budget, what a headache

Is the marketing budget a headache, or not? At least it shouldn’t be a headache as long as you correlate it with some performance indicators (KPIs). If you won’t do this, the battle is somehow lost from the start. In the following article, we’ll provide guidelines in planning a marketing budget. First, let’s set the scene 1. There’s no unique way of setting up a marketing budget. Yeah... we’ll give you guidelines, but you need to figure out on your own what’s the best...
Loopaa Banner Articol Automation V1 790X330 17 01 2017

What No One Tells You about Marketing Automation

Marketing automation is one of the most talked about technology trends in the digital marketing field. And it’s worth the talk. Why? Let’s find out! Marketing automation (the tool and the strategy) is, indeed, a highly valuable instrument for marketing departments. It simplifies the lead nurturing process, provides real-time data of your campaigns and helps you automate the most time-consuming processes. As good as it sounds, this is not a plug and place solution. It’s not something...
LOOPAA HEADER ARTICOL BLOG BRANDING 1 770x320px 31 10 16

What branding is and what it’s made of

There is an almost infinite number of companies on the market, each of them fighting for supremacy. It’s like a lion’s den out there, every one of them trying to rip the others apart and get to that intoxicatingly sweet, fresh, delicious prey named success. How do they differentiate from each other? How do they manage to out-best their opponents? Through branding.  So, what is branding? You might already have an idea about what branding, but let’s see what the experts say....
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