Google Analytics has never been this Sexy
Online marketing is to an extent the opposite of your grandpa’s political views. It changes regularly. A digital marketer who
The ultimate marketing checklist: how to use LinkedIn for business
When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is
5 ways to use psychology in your online marketing (II)
We’ve covered the first two in the previous article, and now we’re going to go over the other three psychological
5 ways to use psychology in your online marketing (I)
This article will introduce you to a few techniques and principles you can use in your online marketing or, more
The future of products presentation in eCommerce
Product presentations in online shops are pretty much the same and didn't change since we have eCommerce platforms. It is
15 Online Marketing Technology trends in 2015
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve Jobs Looking back at 2014 we saw some trending topics and technologies that will change for sure the way we communicate, interact and invest in advertising. Based on our observations, connecting the dots, we give you our 10 Online Marketing trends, and our 5 Technology trends for this year and the years to come.
Online Marketing trends for 2015
1. Mobile presence it’s a “must have” In Romania we already have 7,5 million active smartphone users, that’s around 37,5% of our country population. In 2014 business owners realized that they couldn’t ignore 40% of their clients or potential clients, so they started to think mobile. In 2015 we expect to see new online shops that enter the market with responsive websites, and the web shops that already are responsive will look for developing their own mobile apps. 2. More quality branded content As the social landscape becomes more crowded with many commercial messages, but lousy content, smart companies will invest in differentiate them selves creating quality branded content. This will bring a big opportunity for storytellers to do some magic and show that Social Media does a good job at bringing new customers and nurture the best ones. 3. The fight for video content in social media landscape Last year Facebook introduced auto-play for all the videos on the platform. In consequence companies and publishers alike started posting their videos directly on Facebook. This created a huge opportunity for Facebook to sell more video ads, and for brands to get more reach by creating video content. This started a “war” with YouTube. We expect also Twitter and LinkedIn to join the fight for video content.
Converting Facebook fans into clients, with Calin Biris
Did you know that Romania has more than 7 million Facebook users and that more than 6 million of them
Say “Hi!” and Meet Magento Romania!
This week we had the opportunity to participate at the first ever Meet Magento conference in Romania, at Grand Hotel