We are recruiting a business partner
Citeşte articolul în limba română If you are a manager, entrepreneur and/or senior marketer, you should read this article and evaluate the opportunity for your business. Many of you (87% actually) declare that you are not confident in your ability to correlate sales forecast with your marketing programs. 20% of you are not measuring at all the results of your marketing actions while 45% of you are measuring a single attribute. Here is the opportunity. Loopaa Marcom...
Google Analytics has never been this Sexy
Online marketing is to an extent the opposite of your grandpa’s political views. It changes regularly. A digital marketer who takes a few months off work might strikingly resemble the characters from the classic French series “Les visiteurs” in which a medieval nobleman, played by Jean Reno, and his squire accidentally time travel to the contemporary period. However, along with the rapid changes in the field are the virgin areas of those tools you already know about but with which...
Employer branding marketing strategy for the win! – How does marketing strategy work for IT companies?
Strategy. Marketing Strategy. That thin line between doing something great and knowing why and how you will do it, as opposite to leaving things to chance and hope for the best. Have you ever found yourself in this situation? If so, this article will, hopefully, make you understand the whys, wheres and hows of marketing strategy. If you are a CEO or HR/ Marketing person in an IT company, you have, most probably asked yourself more than once: how can I promote a healthy...