5 ways to use psychology in your online marketing (I)
This article will introduce you to a few techniques and principles you can use in your online marketing or, more
UPDATING YOUR MARKETING STRATEGY FOR 2016 (I)
We will have 3 articles on this topic. Today’s subject is: How MOBILE-READY is your business? You can Google it, check-out trends,
Online Marketing Specialist Vs. Marketing Agency – Which is best for you?
Online Marketing can’t be ignored anymore. Before making any purchase decision, the consumers are doing online research and are getting
The future of products presentation in eCommerce
Product presentations in online shops are pretty much the same and didn't change since we have eCommerce platforms. It is
15 Online Marketing Technology trends in 2015
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve Jobs Looking back at 2014 we saw some trending topics and technologies that will change for sure the way we communicate, interact and invest in advertising. Based on our observations, connecting the dots, we give you our 10 Online Marketing trends, and our 5 Technology trends for this year and the years to come.
Online Marketing trends for 2015
1. Mobile presence it’s a “must have” In Romania we already have 7,5 million active smartphone users, that’s around 37,5% of our country population. In 2014 business owners realized that they couldn’t ignore 40% of their clients or potential clients, so they started to think mobile. In 2015 we expect to see new online shops that enter the market with responsive websites, and the web shops that already are responsive will look for developing their own mobile apps. 2. More quality branded content As the social landscape becomes more crowded with many commercial messages, but lousy content, smart companies will invest in differentiate them selves creating quality branded content. This will bring a big opportunity for storytellers to do some magic and show that Social Media does a good job at bringing new customers and nurture the best ones. 3. The fight for video content in social media landscape Last year Facebook introduced auto-play for all the videos on the platform. In consequence companies and publishers alike started posting their videos directly on Facebook. This created a huge opportunity for Facebook to sell more video ads, and for brands to get more reach by creating video content. This started a “war” with YouTube. We expect also Twitter and LinkedIn to join the fight for video content.
Converting Facebook fans into clients – Download
At Loopaa we like to work with the most efficient marketing tools. We found out that Facebook advertising is one of them. Because we value giving back to the community we partner up with BT Club so that we can learn other marketeers and entrepreneurs how to use this online communication channel.
One of the most efficient and effective online advertising methods of the moment
A marketer’s constant challenge is keeping pace with ever changing online advertising methods It’s a marketer’s job to always know which