Do you know who is achieving the best results for your company? Learn more about this KPI and see the related KPIs too. KPI name: Process Responsible Definition: Here we propose a KPI that is not that usual for marketers. Still, for those being in the position where marketing budget involves other departments too, having […]
We are starting a new week of work with another Marketing KPI Story – Customer’s potential. KPI name: Customer’s potential Definition: The estimated value that a partnership with a customer brings for your business by any channel possible and for all range of products and services. Variation and related KPI’s: Value of the customer (sales […]
When measuring sales performance, Loopaa strategy specialists recommend measuring the Conversion Rate KPI’s. KPI name: % Conversion rate Definition: The % of your total inquiries that actually buys in the end your company’s services and products, by any channel possible. Variation and related KPI’s: % of returning customers from total inquiries % of new […]
Hello everyone. Today we are starting something new, Marketing KPI Stories! We decided to start spreading some useful content regarding a key process in marketing – performance measurement. There is nothing more important in marketing than information and that’s why we will present to you in the following weeks a list of the most valuable KPI’s in marketing. […]