Marketing KPI Stories: Process Responsible
Do you know who is achieving the best results for your company? Learn more about this KPI and see the related KPIs too.
KPI name: Process Responsible
Definition: Here we propose a KPI that is not that usual for marketers. Still, for those being in the position where marketing budget involves other departments too, having a map with all necessary marketing processes is mandatory. Why? Because to influence positively a KPI you must know who from the company is involved and why results depend on their activity.
Variation and related KPI’s:
Marketing Roles
Who is reporting What?
ISO Quality management
Focus and targets: suitable for almost all business. It is mainly a MANAGEMENT function to monitor the processes and responsibilities of the management team, but as a marketer you can not ignore colleagues and processes from your company that affect ROI of the marketing budget.
“It is sometimes complicated but 100% possible.”
Stay tuned for the next Marketing KPI Stories.
