Brand engagement usually means brand loyalty and brand loyalty means brand acquisition. Right?
A marketer who conducts his/her actions by the principle “loyal customers are worth up to 10 times as much as their first purchase” would give you a positive answer, but a true marketer takes into consideration the data.
A research study conducted in 2014 showed that Romanian’s brand loyalty is 60%, but this has little influence on their acquisition.
The question arising from that fact is: What has a greater influence on the acquisition decision of Romanian customers?
We invite you to see Tudor Galos’ thoughts on the subject.