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Category Archive for: ‘Marketing 4 IT’

Marketing 4 IT Cluj

Marketing 4 IT Cluj in numbers: what’s next?

A few months have already passed since our dearly conference, MK4IT (of which we are incredibly proud), took place, so, just like some true “Transylvanians”, it’s time to give you some numbers about it. We would have loved to be able to count the smiles, the reactions, the feelings of all those who joined the event in February. Unfortunately, we still have to wait for some time until the right algorithm to count them will be discovered. Until that moment, we will show you all the other...
Cover Mk4IT aftermovie

MK4IT 2017: the aftermovie

It’s been a little more than a month since the second edition of our own personal conference, MK4IT, and we are already missing it. We miss you, the attendees, the atmosphere, our speakers and, most of all, your thirst for knowledge. The bad news is that we have to wait a while until we will meet again. But, rest assured, we will meet again. On the bright side, the aftermovie is finally here. Our friends and partners from AV Media Productions finished editing the clip. They managed to...
Marketing 4 IT wrap up

Over 150 professionals found out how to develop winning Employer Branding and Product Marketing strategies

After months of intensive preparations, the second edition of our own conference, MK4IT, took place on Thursday, the 23rd of February. Over 150 marketing and HR professionals from local IT companies chose to wake up early and come to Impact Hub, to discover how to develop winning Employer Branding and Product Marketing strategies. After they grabbed a cup of coffee to push the last remnants of sleepiness away, they proceeded into the main conference room, to attend the Employer Branding...
Loopaa Vizual Articol 790x330px 21 02 17

Pe ce trebuie să se axeze marketerii din companiile de IT pentru a-și promova eficient produsele

De câte ori ai stat ore în șir întrebându-te care e cea mai bună abordare, în ce direcție să te îndrepți, cum să ajungi cu mesajele direct în sufletul publicului țintă? Promovarea produselor din IT, un domeniu extreme de dinamic, poate fi dificilă. Trei dintre speakerii MK4IT, Anca Bundaru, Dan Tănăsescu și Mircea Vădan, îți arată pe ce anume trebuie să pui accentul dacă vrei să-ți promovezi în mod eficient produsele. Validarea produsului, elaborarea unei...
Trandurile in Employer Branding

Care sunt trendurile anului 2017 în Employer Branding

Procesul de Employer Branding a căpătat în ultimii ani o atenție tot mai mare. Dacă în urmă cu zece ani puține companii românești puneau accentul pe modul în care sunt privite din afară, acum se luptă între ele pentru a atrage și reține angajații. O parte din speakerii celei de-a doua ediții a conferinței MK4IT îți dezvăluie care sunt trendurile în Employer Branding pe care trebuie să le iei în considerare pentru a reuși să consolidezi imaginea companiei...
Marketing 4 IT + Zoom In

[Special Offer] Marketing 4 IT + Zoom In = LOVE

Our partners Azimut Happy Employees, just announced they are organising the HR development conference Zoom In, with science based workshops and functional training. The event will take place on the 27th of April, at The Office, in Cluj-Napoca. If you register, you will have the chance to gain insights about organisational well-being: Financial well-being - insights from an expert on Behavioral Economics about what constitutes financial well-being within an organisation and how can you...
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