Marketing KPI Stories: Process Responsible
Do you know who is achieving the best results for your company? Learn more about this KPI and see the
Marketing KPI Stories: Source of customers
In order to optimize your marketing budget, you have to start optimizing the marketing channels you use. Read more about
Marketing KPI Stories: Customer’s potential
We are starting a new week of work with another Marketing KPI Story - Customer's potential. KPI name: Customer’s potential Definition: The
Marketing KPI Stories: Conversion rate
When measuring sales performance, Loopaa strategy specialists recommend measuring the Conversion Rate KPI's. KPI name: % Conversion rate Definition: The % of
Marketing KPI Stories: Inquiries
Hello everyone. Today we are starting something new, Marketing KPI Stories! We decided to start spreading some useful content regarding a key process
MobOS – Interview with Teodora Chetan
1. Tell me few words about MobOS. What is all about? Teodora: MobOS stands for Mobile Operating Systems Community Conference and
Most important IT events in Cluj in this spring
Our dear city, Cluj-Napoca, will host this spring some really cool IT events that we want to share with you, as
Internal Marketing (IM) – Developing in Romania!
While for some of us the concept of internal marketing is something familiar the role of this marketing strategy is
15 Online Marketing Technology trends in 2015
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve Jobs Looking back at 2014 we saw some trending topics and technologies that will change for sure the way we communicate, interact and invest in advertising. Based on our observations, connecting the dots, we give you our 10 Online Marketing trends, and our 5 Technology trends for this year and the years to come.
Online Marketing trends for 2015
1. Mobile presence it’s a “must have” In Romania we already have 7,5 million active smartphone users, that’s around 37,5% of our country population. In 2014 business owners realized that they couldn’t ignore 40% of their clients or potential clients, so they started to think mobile. In 2015 we expect to see new online shops that enter the market with responsive websites, and the web shops that already are responsive will look for developing their own mobile apps. 2. More quality branded content As the social landscape becomes more crowded with many commercial messages, but lousy content, smart companies will invest in differentiate them selves creating quality branded content. This will bring a big opportunity for storytellers to do some magic and show that Social Media does a good job at bringing new customers and nurture the best ones. 3. The fight for video content in social media landscape Last year Facebook introduced auto-play for all the videos on the platform. In consequence companies and publishers alike started posting their videos directly on Facebook. This created a huge opportunity for Facebook to sell more video ads, and for brands to get more reach by creating video content. This started a “war” with YouTube. We expect also Twitter and LinkedIn to join the fight for video content.
Cheers 2014! Welcome 2015.
As the end of 2014 approaches, I look back and wonder: could 2015 be crazier? In its second year of